Facebook combats a new form of ‘Fake News’

 

The Facebook logo is displayed on their website in an illustration photo taken in Bordeaux

I’m sure by now everyone is sick of hearing about ‘Fake News’ but it is important to be aware of government manipulation to change public opinion. It is reported that there have been efforts by entire nations such as France, and organizations to “spread misleading information and falsehoods for geopolitical goals.”

What makes this different than Fake News is that government officials or paid professionals are using fake profiles to either gather information about users and using it against them or increasing tensions between supporters.

This new phenomenon is called, “false amplification”. False amplification provides these “fake accounts” to use “techniques they have discovered to include coordinated “likes” to boost the prominence of key postings, the creation of groups that camouflage propaganda by including legitimate items, and the spread of inflammatory and racist material.” Facebook had to suspend 30,000 accounts in France last week during their first round of presidential elections.

My advice would be to only friend people on Facebook that you actually know exist. Facebook can tell the fake accounts from the real ones by inauthenticity and other behavioral patterns. Mark Zuckerberg has been on the record saying that he doesn’t believe that fake stories on Facebook could have influences the US presidential election this past year. He could have been paid to say that. I don’t know what to believe anymore.

For more information please read:

http://www.reuters.com/article/us-facebook-propaganda-response-idUSKBN17T2G6

Facebook Messenger

Facebook messenger is currently finding that a lot of users are extremely upset with the changes being made. Of course while some are upset with these changes, there are also users who are for the change. Last week Facebook launched Messenger Day, which is pretty much a clone to the Snapchat app. Messenger Day has similar features to Snapchat, allowing users to add filters and stickers to your pictures.

It is interesting to see how social media sites and applications will completely clone whatever app is currently finding success. Messenger Day will only bring more competition to the social media field, as users will have to decide which app they like better. If users find Facebook’s Messenger Day to overall be better than Snapchat, the younger generation could then switch back to using Facebook. This will only force Snapchat to try and add more distinctive features to their app.

More information can be found here.

Facebook TV

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https://tinyurl.com/j4xg96y

Like Google’s YouTube Red and Snapchat’s Discover, Facebook plans to launch it’s own version of original TV type programming. Facebook has been headed in this direction for awhile, adding the video button to their mobile app., seemingly copying Snapchat’s every move. They also plan on adding a mobile app for Facebook TV much like Apple TV.

All it took was the hiring of former MTV’s head of scripted programming Mina Lefevre. She is now head of development for Facebook and shortly after being hired, this idea came to light. It isn’t certain if Facebook TV will include only original programming or if it will be similar to Netflix or Hulu with a mix of both original and from various other sources.

One thing seems to be certain and that is Facebook TV will be right on your timeline. All you have to do is click play and you can watch original Facebook TV shows. I like the idea of having Facebook TV although the online streaming and TV market is already saturated.What I don’t understand is that YouTube Red is $10 a month. Am I going to start having to pay for Facebook? There is already too much going on and they keep changing the site. I’m interested to see how they develop it and what type of programming they produce. It has a chance.

Facebook’s new ad break?

 

It was announced that Facebook had started testing advertisement breaks that hinder on-demand video. The accomplices would acquire a 55 percent income share while Facebook keeps 45 percent. This is significant because it could change the way publishers make video content. It “teases” viewers enough to sit through the advertisement, while drawing more makers to Facebook.

The publishers of the videos will have control over where they can insert the ads. However, the ads must be must be at least 20 seconds long and at least two minutes apart.  Both live broadcasters and previous recorded content makers on Facebook will earn a share of ad revenue from their viewers.

Now for a viewer, with the ads included, this might make it more difficult and impatient to watch the videos. However, for the publisher this might not be such a bad thing. While the ads go off during their videos, it allows the publishers to relax and take short breaks while being live.  

YouTube has a very similar ad break system. Many popular publishers on YouTube make money based from ad revenue sharing. So the number of views does matter when building revenue, but now with this new advertisement break, it only adds on to the amount of cash the publishers and Facebook can make.

To find out more, please read the linked article below.   

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

 

 

 

New Way to Like on Facebook

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We are all familiar with the classic like button on Facebook. The like button signifies who actually enjoys what you post on Facebook. For a long time there was talk about adding a dislike button on but was criticized because it could be seen as bullying on social media. Back in September CEO Mark Zuckerberg started making waves about adding a new way to be more empathetic with the like button.

This new feature will now allow you to add emotions to your like. By adding six new emoji reactions users can now illustrate love, laughter, happiness, shock, sadness and anger when liking someone’s post. Facebook started out by testing this new feature in only two test markets, which were Spain and Ireland. You can access this new feature on both mobile and desktop versions of Facebook but they haven’t made it part of the messenger feature on the site. Facebook isn’t the first to use these emojis, they can be seen on social media sites like Path and Buzz Feed.  The emojis are something the user can’t turn off. The creators decided that giving the option to turn this feature off would only confuse the users. This new user experience gives a whole new meaning to the like button on Facebook.

 

Facebook Making Break-ups Easier

In a new feature that it is trying out, Facebook is making break-ups easier…Well, online at least.

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It is introducing a new feature that allows you to adjust your privacy settings to either limit what you see on your timeline from your ex, or limit what he or she sees from you.  It also allows you to specifically get rid of photos that you no longer want on your timeline, as you may want to do with sentimental photos from the relationship. When a relationship ends, there’s always that awkwardness afterwards.  You either un-friending them, or bear having to see all of their posts online.  This feature gets rid of all of that.

I can’t decide how useful I think this feature will be on Facebook, because how often do people even define their relationship statuses anymore? Also, people tend to be moving away from Facebook, and shifting towards Twitter and Instagram.  These sites make it simple to ‘delete’ your history, because all you have to do is maybe delete some photos on Instagram, and on Twitter, no one really even sees a relationship. Facebook is more complex in the fact that you form relationships on the site.  Your whole life can essentially be laid out in the ‘About’ section.

So, how useful do you think this new Facebook feature will be?

 

http://techcrunch.com/2015/11/19/facebook-debuts-the-digital-breakup-with-new-tools-for-former-flames/#.8u6mel:zN02

 

 

 

Facebook Just Created a Feature to Erase Your Ex

No matter how thoroughly you remove someone from your life, it’s almost impossible to remove them from your social media.

Facebook has just recently announced that they will begin to test new tools on their app to help people manage how they interact with their former partners on Facebook after a relationship has ended. A Facebook user can now see less of a former partner’s name and profile picture around Facebook without having to unfriend or block them.

In addition, your ex will never be notified you’re making these changes, either. That’s a big plus given that it’s a lot easier to assume if you’ve been unfriended or blocked these days, which can make an awkward situation even worse.

It seems like in today’s world every time two people separate they go right to social media to try to erase/delete every moment they had with each other. Now, with Facebook implementing these new tools it will be interesting to see how the users will react.

So if you’re trying to find an excuse to get out of a current relationship, just say you want to give Facebook’s new features a try.

http://techcrunch.com/2015/11/19/facebook-debuts-the-digital-breakup-with-new-tools-for-former-flames/#.umq5q3b:Qcbe