Who doesn’t love music? People especially like to have music available to them whenever they want. This is just one of the many reasons why Spotify has been so popular, specifically among students. Spotify started taking this seriously when it announced that it would give students everywhere a half-priced discounted subscription.
I believe this will cause Spotify a lot of success. Not all music apps give discounts to students; some do not give any discounts at all. Spotify gave students a huge incentive to join their app and this is attracting many more student users. The service is now even more appealing than before.
Students will have to verify their active enrollment in a university in order to take advantage of this deal. Sarah Perez claims “Spotify’s student discount is available in a total of 36 countries worldwide, which the company notes makes it the biggest music streaming student offer in the world by geographical reach”. The new countries where this discount is available are Austria, Australia, Belgium, Brazil, Canada, Chile, Columbia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Lithuania, Latvia, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, Spain, Switzerland, and Turkey. Apple Music is starting to catch up to Spotify, growing to nearly twenty million subscribers as of December, and with Pandora Premium about to enter the market, competition is at an all-time high. However, Spotify did not go wrong with this great discount plan.