It was announced that Facebook had started testing advertisement breaks that hinder on-demand video. The accomplices would acquire a 55 percent income share while Facebook keeps 45 percent. This is significant because it could change the way publishers make video content. It “teases” viewers enough to sit through the advertisement, while drawing more makers to Facebook.
The publishers of the videos will have control over where they can insert the ads. However, the ads must be must be at least 20 seconds long and at least two minutes apart. Both live broadcasters and previous recorded content makers on Facebook will earn a share of ad revenue from their viewers.
Now for a viewer, with the ads included, this might make it more difficult and impatient to watch the videos. However, for the publisher this might not be such a bad thing. While the ads go off during their videos, it allows the publishers to relax and take short breaks while being live.
YouTube has a very similar ad break system. Many popular publishers on YouTube make money based from ad revenue sharing. So the number of views does matter when building revenue, but now with this new advertisement break, it only adds on to the amount of cash the publishers and Facebook can make.
To find out more, please read the linked article below.