Pinterest is making DIY projects easier with the introduction of a new Rich pin called How-To pins. These new pins allow users to see step-by-step guides on how to complete different tasks such as making soft pretzels. How-To pins will be great for pins related to food and drink, fitness, hair and beauty, and other DIY projects. These topics are already popular on Pinterest. In fact, according to Pinterest, they make up 9.5 billion pins in total.
Pinterest generates revenue mainly from advertising and How-To pins are a great opportunity for marketers to get users to spend more time on their pins. Currently, 25 brands and organizations are creating How-To pins from the free feature on Pinterest. Some of the participating businesses include Home Depot, Food.com, Martha Stewart, Cosmopolitan, and Brit & Co. While individual users cannot create How-To pins, they can share them.
I think this is a great addition to Pinterest. It allows users to stay on Pinterest’s website. It currently directs users to an alternative site from where the pin information originates.