Multimedia storytelling is a new wave in journalism that news organizations and bloggers are now taking advantage of. It allows for readers to feel purpose and enables them to personally customize their experience.
One of Britain’s leading health and well-being companies, Benenden, joined this new wave to educate the public on the negative effects of excessive glucose on the human body by publishing this interactive site. Users can explore the effects of sugar on a man, woman, or five-year-old child to get a sense of how it affects more than 11 different major systems in the body.
Once you’ve made your selection, you can go at your own pace, explore different areas of the body, and can “consume more sugar cubes” to see additional effects.
Nowadays, a website with only textual information doesn’t cut it for people, especially millennials. An interactive experience helps to not only attract but also retain users. The benefits of an interactive website include personalization, tailored learning, engagement, and it simply just helps websites stand out from the crowd.
The interactivity allows users to swipe left and right on the visual to see the before and after statuses of the brain, teeth, skin, blood vessels, heart, and liver. For example:
In a press statement, Benenden’s Medical Director, John Giles stated that “Sugar is a food that is often hard to resist, and cutting sugar out of your diet can be challenging.” For a healthy life, everyone should intake 30g of sugar a day as opposed to the actual average of nearly 60g people intake.
More and more organizations are creating and adding interactive features to their website. WebMD created an interactive symptom checker that allows users to pinpoint their discomfort on the body and select symptoms. From healthcare to travel to online entertainment, the presence of interactive sites is growing.