On Feb. 8, 2016, The New York Times introduced a new email newsletter, The Edit, which is geared toward college students. The Edit is sent to student inboxes every other Monday. The content is organized to suit students’ majors and includes articles trending from social media, advice from professionals and more. It’s an effort to support students “through their next steps, both professional and personal, in a way that doesn’t come off as prescriptive.”
The first issue covers articles on study abroad programs, Bernie Sanders Campaign, beer ads, places to visit in 2016, and how to make eggs, which is #SoCollege. The Edit includes a #ICYMI section and is divided into different areas of study, such as American government, business, international relations, and writing and composition.
The New York Times has more than 40 newsletters, but this is the company’s latest attempt to gain younger readers. The company hopes to grow its relationship with the younger generation in order to gain more online subscribers to The New York Times. I think The Edit is a good way of making The New York Times a part of college students’ lives. Some people are comparing The Edit to another popular email newsletter, theSkimm. However, I receive theSkimm’s daily newsletter and I think it covers a broader range of current events, whereas The Edit is more focused on college life and students.