Humans of New York: Beyond the Blog

You may already be following it, read about it online, or heard from a friend, but if you have not taken a look at the popular Facebook page Humans of New York it is time you check it out.

Started by photographer Brandon Stanton in 2010, HONY is now twice the size of the city it gets its name from. In fact, the blog’s page shows a total of 16,851,470 followers as of February 6, 2016. Now, six years after its creation, HONY has become an established platform for charitable organizations.

Below is an example of a post from the HONY page:

I want to conclude the Pakistan series by spotlighting a very special change agent who is working to eradicate one of…

Posted by Humans of New York on Saturday, August 15, 2015

HONY’s posts first demonstrated its charitable effectiveness in 2012 after Hurricane Sandy devastated the East coast. After traveling to New York City’s hardest hit neighborhoods to document the victims and volunteers, Stanton would partner with Tumblr founder David Karp to raise money for them, making $318,530. In the years since, HONY has helped to raise millions for deserving individuals and organizations.

Humans of New York’s effect on charitable donations goes beyond just simply raising money, they show a higher function for social networking. HONY shows that social media is a tool and a platform with the potential to, like Brandon Stanton, reach and impact millions around the world simultaneously.

Source: http://mediashift.org/idealab/2015/12/social-fundraising-lessons-from-humans-of-new-york/

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