WhatsApp, a mobile messaging service, announced it reached one billion global users as of Feb. 1, 2016. This is a huge milestone for the company, owned by Facebook, considering it has as many users as Google’s Gmail.
Almost one in seven people on this planet currently rely on WhatsApp to keep in touch with their family and friends. In fact, the company reports that 42 billion messages are sent each day on WhatsApp, plus an additional 1.6 billion photos and 250 million videos per day. To say that people are just keeping in touch using WhatsApp is an understatement; people are sharing their lives with their loved ones using this platform. Actually, I know some friends who used WhatsApp to stay connected with their family and friends while they were abroad in Europe.
In addition, WhatsApp added 10 million users from Jan. 18, 2016 to Feb. 1, 2016. That’s just a little more than two weeks! I believe various new features added to WhatsApp over the past year have influenced the spike in users. For instance, it added voice calls and the ability to back up users’ chats to Google Drive. Also, video calling is reportedly being added to the app soon. Despite the fact WhatsApp does not offer users the ability to hail a cab, order tickets or pay bills like other messaging apps, WhatsApp’s large user base can be used to the company’s advantage in the future.