Apple is without a doubt one of the biggest and most powerful companies in America and even the world. They are very well known for selling various types of iPhones, iPods, watches, laptops and many other products. However, Apple has thought about taking there business in to a much different direction and apparently they have had this idea for awhile now.
Tony Fadell, the CEO of Nest and the man who is considered the father of Apple iPods, claims that Steve Jobs and him had discussed the possibility of Apple creating a car. Fadell claims that he and Steve Jobs “had a couple of walks” during which they talked about what kind of car they would make, what it would look like, how it will be powered, etc.
Personally I don’t believe that making an Apple car would be a great idea. To me it seems like there will be more issues that anything else and it seems like it would be a big risk to make. My problem with this is that Apple is a company that specializes in phones, laptops, application and these types of things. That being said I don’t see the Apple company as “qualified” to create a car. This is based off of speculation but I probably wouldn’t purchase an Apple car solely because of their lack of experience in the automobile industry. However, even though I would not be a customer of the Apple car, that does not mean the market does not exist.
The Apple corporation is already a multi-billion dollar industry and I don’t see there business spiraling down anytime soon. Whether Apple cars are a failure or not the company has more than enough money to spend so I can’t see this hurting them too much either way.