Hearken is a relatively new tool to journalists and it is helping them find stories all around. Media consumers are more in control now that ever, thanks to factors like mobile devices and Twitter allowing immediate news consumption. However, what about less pertinent questions around the community?
Hearken is a tool used to take readers’ questions into consideration when coming up with story ideas. In his article on Poynter, Benjamin Mullin looks at how the tool is used at the New Brunswick Today.
Mullin states, “Since New Brunswick Today began using Hearken, staffers there have found stories hidden in plain sight that were overlooked because they didn’t have a timely news hook. The ideas just didn’t seem as urgent to staffers who are busy meeting daily deadlines.”
This is an interesting take on how to make sure reader’s questions are getting answered. Today’s media environment calls for more interaction than ever, and this interaction is finding answers. Knowing that your story will definitely have at least some audience that needs to know the information you are reporting is a huge relief to newsrooms. A story only matters if people take the time to read it, and people will only read it if the information is pertinent to them. Hearken is allowing for people to get real answers to real questions they have.
Posted by James Bailey October 9, 2015