I think we’ve all at some point have had a late night craving for pancakes or woken up really late on a saturday, upset that you’ve missed breakfast. As of yesterday, McDonalds now serves breakfast All-day long. Now you don’t have to worry about making a certain time frame in order to get an Egg McMuffin. McDonalds has been campaigning this heavily, making it much bigger than just television and digital video. As I would think most people already know, McDonalds has been advertising this all over social media sites such as Twitter, Facebook, Vine, etc. People on social media are going insane, posting their excitement in the form of Tweets, blogs, videos, etc. I found out about this announcement on Twitter today. I laughed because it was a vine of a lady crying with tears of joy. It was captioned “When you see that #AllDayBreakfast at McDonalds”. It was a funny Vine but it was also a great way to spread the message of McDonalds new breakfast campaign. I personally never eat at McDonalds but there are times when I crave bacon, eggs, and pancakes. If McDonalds is the only place serving at this time and I get a craving I won’t think twice about where it’s from.