In recent years the world of media has seen some drastic changes. With the continual growth of social media platforms like Twitter, Facebook, Instagram, Tumblr, and Snapchat, news organizations have been forced to find new ways to connect with their audiences. This article discusses one of the new strategies being used by an online news website that could possibly help their business. Recently Vox, an online news site located in Washington D.C, began looking for a Snapchat video editor along with a Snapchat producer. By looking to fill such a specific position, Vox is really showing the need to bring the news to social media platforms rather than bringing people from social media platforms to the news.
I feel that this approach by Vox is a great strategy. Instead of remaining stubborn and sticking to the same things that they have always done, they are trying to expand in any way they can. As stated in the article, people are spending an average of 1.77 hours per day on social media platforms. Considering all of the things that people could be doing in a 12 hour day, 1.77 hours is a huge amount of time to spend with technology. Huffington Post is another news organization that has begun using this strategy as well. CEO Arianna Huffington has stated that “We’ve been expediting this transition to distribute content”. It will be very interesting in the coming months and years to see how these news businesses will continue to improve their news distribution. It is clear that news organizations are aware of the need to enter social media platforms and I think that by hiring people to focus specifically on individual platforms is extremely smart.