I’m all for joking around and having a good time on social media even when my view of a good time can be seen as distasteful or offensive. Personally, I just do not care. You either laugh alongside me or keep scrolling and go about your day! However, even before I actually do post content that may be seen as insensitive I at least think things through before I go through with it, which is clearly something Call of Duty‘s creators did not take the time to do. On September 29th, Call of Duty posted a series of tweets linked to a terrorist attack set in Singapore that was completely made up to help spread awareness for their next title, Call of Duty: Black Ops III. Below are the first entries from this series of tweets.
Now, imagine for a moment that you weren’t entirely certain that Call of Duty was actually a video game franchise and this tweet popped up on your feed. Would you not be even slightly concerned? The Twitter page is verified, there is an incredibly high military focus, and some of the tweets were even given images which, though computer animated, seem to be realistic.
To the average person who doesn’t have much of a gaming background, this could be viewed as serious news from a reliable source that just-so happened to hear about it before everyone else. But, that’s just how I see it. Followers of the actual page have also chimed in, sharing their thoughts about the ads in both positive and negative tones.
What do you think? Was this a poor approach at an ad campaign, or do you support their decision?