YouTube has been known for keeping the weirdest and best parts of the internet on video, but now it provides outlets for products. Having been known for communicating videos of humor and sketch comedy to product reviews, this web page has now been invaded by the option of product links on any and all videos. Not just the well-known YouTubers have the advantage of being a representative for a brand or service.
Whether professional or amateur, companies are being allowed to give permission to anyone they wish to showcase a service or product via link on a video. Views on product-related videos have jumped in number significantly since they first begun. These views have given companies a great advantage for the holiday shopping season in order that they can see what people are likely to purchase and who they are competing with.
YouTube alongside companies have together wanted to create a shorter time length between seeing the review of the product and the actual purchase by a consumer/viewer. Anyone who hasn’t recently discovered YouTube knows that since being bought by Google, even skipped ads are bringing in a great amount of revenue but at the expense of irritating consumers with ads that can’t be skipped.
Even though YouTube believed in the beginning that inviting brands to create accounts and videos with mixed content would be successful but many brands had less than the desirable amount of views and subscribers. The future of YouTube promises more revenue for brands and YouTubers, without any negative interruption that ads can bring. The concern for many users is maintaining the connection and fun that this site brings and that it continues in the future once this is fully implemented.