Everyone knows of at least one family that owns and operates a business. Whether it is in construction, retail or even sanitation, we all need to make a living somehow. Ever since the invention of Facebook, advertising for family businesses has never been easier. In today’s economy, many small businesses are struggling to find a way to advertise to large amounts of the public in a cost effective way.
G/O Digital, the digital marketing wing of Gannett, conducted a recent study that has found that consumers use Facebook to research products and services more than any other social media outlet. According to the study, Facebook appears to be the top choice among social media platforms for this process: 68% vote it the number-one site, compared to Twitter and Pinterest’s 11% and 12%.
I can personally relate to this process as well as being apart of a family that owns a small business. I can attest to checking Facebook for reviews of products and services, especially local companies that have set up a Facebook page in order to gain customers and spread the news about their services. John Allen Sanitation Service Inc. is my family’s small business that provides trash removal and we recently created a Facebook page in order to do exactly what I previously mentioned. We have noticed an increase in customers since then as well as almost 400 “likes” on our page.
Just like everyone else, my family needs to make a living and through the use of Facebook, we have successfully expanded our company. Facebook is definitely the most beneficial and effective form of promotion for small businesses around the world and continues to assist many small companies like ours.