Pinterest announced this past Wednesday that they now have 100 million users and continue to grow.
Being one of 100 million members this is an amazing feat to be apart of due to the feedback of the site. The company’s size, according to The New York Times, has suffered negative feed back of whether it could compete in the world of social media with social sharing sites like Instagram, Facebook and Twitter. The San Francisco based company has grown vastly in the past five years since its launch in March 2010.
Pinterest is a online site that is used like a scrapbook. It allows users to “pin” photos of ideas like recipes, outfits, room layouts, holiday decorations, etc… to their own “boards” (individual categories set up by users to organize their pins).
The site is used in a different way than other social medias. Pinterest is really used for important life events. More and more boards are being created by users to plan weddings and first birthdays.
It is hard to believe a social media site has been apart of so many important life event for many of its users. The $11 billion company is holding regular users of 47.1 million each month and by 2019, according to eMarketer, will reach 59.3 million active users.
For a user, like me, of a site that connects on a personal level whether it is an important event like planning a wedding or picking out a recipe for dinner that night it is important to have a connection. People of today strive for the trust and personal connection between them and the company. It’s amazing how Pinterest connects with the users on this level.
Congratulations on reaching 100 million users, Pinterest!