Social Media is without a doubt the fastest growing aspect of technology today. New apps and techniques are constantly being invented and spread like rapid fire, and it’s easy to get lost in it all. It’s important to stay on top of up-and-coming social media tools to help your business (or you) thrive.
Here are four main ways Hootsuite suggests for users to stay ahead of the social media game:
Mobile Social Media
Yes, we all know that social media works best with mobile devices like smartphones and tablets, but the edges have recently been pushed far beyond just tweeting and posting pictures. You can now plan all of your posts ahead of time, and even collaborate with other team members on what to post using apps like Hootsuite and Flipboard.
Social Media Customer Support
With the presence of businesses on social media increasing, more and more customers are now taking their complaints to social media platforms like Twitter. Businesses can now use the app Zendesk to view all customer service questions while the app categorizes them and delegates them to team members to answer.
Social Media Visuals
It’s widely known that twitter just added the capability to attach gifs and videos to tweets, along with multi-image posts. Probably because having visuals on social media are becoming considerably more important, sometimes even necessary, to get attention. Certain apps like Flipboard make it possible to visually put all of your social media channels into one, making your content much more eye catching to users.
Social Media Strategy
If you are creating a social media calendar for the year, be prepared to be flexible. As the social media industry grows throughout the months, you should be aware and edit your calendar as needed. Don’t be afraid to switch things up and learn to use new techniques.
Lastly, the best way to stay up with social media advances is to keep up with research. Follow social media blogs and feeds, and be sure to follow social media experts on Twitter and Linkedin.
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